Juan Carlos


Vice President for Competitiveness

Chamber of Commerce of Bogota





Juan Carlos González, Vice-President for Competitiveness, Chamber of Commerce of Bogotá As Vicepresident for Competitivess, I am in charge of leading Bogota´s cluster program, which is an initiative led by the Chamber of Commerce, comprising 16 sectors of the regional economy in manufacturing, agri-business and services. Our cluster program focuses on improving competitiveness through different projects along the following 4 main pillars: training and development of the human capital; sustainability-circular economy; innovation; and internationalization. In 2022, over 18,500 companies, mostly micro and small size companies, benefited from our projects and activities. I am also a Member of the Board of Invest in Bogotá (FDI promotion agency and Bureau for the promotion of Bogota as a location for international events) and of Uniempresarial (a University sponsored by the Chamber of Commerce that focuses on teaching and on-the-job training). I hold an undergraduate degree in economics from Universidad de los Andes, an MA in International Studies from the University of Washington (The Jackson School-Fulbright Fellow) and an MBA from the Melbourne Business School (Australia). Prior to joining the Chamber of Commerce of Bogotá, I was Ambassador and Permanent Representative of Colombia to the WTO and WIPO (Geneva), Vice-President for Foreign Investment Promotion at ProColombia, Trade and Commercial Attaché at the Colombian Embassy in Japan, among other positions.

Reasons to join the program

The Seattle area offers many opportunities to learn from and to explore business and investment opportunities in key areas for the Bogota-region and our cluster led program in areas such as IT, infrastructure and logistics, tourism, health and life sciences, smart cities, agri-business, circular economy, among otthers.