William August Herrmann, CRO of pollen.media, leads multimedia campaigns to promote economic development and innovation. He achieved a 1,300% increase in corporate inquiries for Texas through a campaign for the Texas Economic Development Corporation. Additionally, he developed a communications strategy for CareStarter Technologies, gaining attention from the Department of Defense and military publications. Recently, he created a media strategy for Round Rock to enhance local innovation and entrepreneurship. Will also teaches digital marketing at the University of Texas and mentors startups for MassChallenge.