Juan Manuel Alvarado is Director of Communications and Advertising in Investment Promotion for the City of Santa Catarina, Nuevo León. He manages strategic promotion and foreign investment opportunities. With a career background in journalism at El Norte and Milenio, he has also served as Communications Director and Advisor for various municipalities, the Mexican Senate, and the Chamber of Deputies. He holds a BA in Communication Sciences from UANL and a specialization in Environmental Journalism from ITESM.