Panama

Susana Lau Hou

CEO

Etyalab / IEEE Panama

Susana Lau, Founder and CEO- EtyaLab | IEEE Panama Chair Founder and CEO of EtyaLab, a software development company. Susana holds a master’s in information technology from Carnegie Mellon University through a Fulbright scholarship. With over a decade of experience, she has led over 60 information technology (IT) projects in Panama and the USA. Prior to EtyaLab, Susana gained experience as an IT consultant with both local companies and a Silicon Valley startup. Her business trajectory and dedication to women’s empowerment in tech has placed her on Forbes’ list of Powerful Women in Central America. As Chair of IEEE Panama Section, she has led technical activities and STEM programs for both professionals and young students, receiving multiple awards for her contributions. She is also Vicechair for IEEE Entrepreneurship in Latin America. She co-founded the CREEA Foundation, promoting education and entrepreneurship through several programs. Currently se sits on the board of two regulated companies, contributing to technology, risk, and ethics committees.

I am applying to join the ACE Michigan program to expand my network with high-level decision-makers, and explore business, investment and partnership opportunities within Michigan and other participating countries. I am particularly interested in collaborations that promotes business creation, women’s empowerment, innovation, and education. As the business owner of Etyalab, my previous collaborations with companies, startups, and educational institutions— including partnerships with a Denver software company, a New Jersey marketing agency, Arizona State University, and Nebraska startups—demonstrate my commitment to fostering business growth and international collaboration. My role at Etyalab motivates me to seek new partnerships that can enhance our services and extend our market reach, aligning with the ACE Michigan program’s objectives. – https://etyalab.com As the IEEE Panama Section Chair, I’m collaborating with Panama’s DMO- PROMTUR- to position Panama as a conference destination. IEEE as one of the largest technical organizations in the world organizes programs that promote advancement of technology. My goal is to find potential partners with universities, research institutions, and tech companies for upcoming conferences. Over the past 18 months, we’ve successfully attracted more than five major conferences in areas such as telecommunications and technology management and have secured more than four additional conferences for the next two years on topics like Semiconductors and Smart Grids. -https://vidadigital.com.pa/panama-gano-un-nuevo-espacio-en-el-mercado-de-laatraccion- de-eventos-internacionales/ As IEEE Entrepreneurship Vice-Chair for Latin America, I have the role to support entrepreneurship promotion throughout the region within IEEE. This year, I proposed and will lead a program to identify promising leaders and startups in Latin America. Our goal is to organize competitions to highlight top startups and assist their growth by connecting them with investors and other resources. I am also interested in exploring Michigan’s business and startup ecosystem to discover potential partners and collaborative opportunities. More info: https://entrepreneurship.ieee.org/latin-america-region-team/ Lastly, as the co-founder of FundaCreea, a non-profit focused on education and entrepreneurship, I am interested to connect with similar organizations to form partnerships that enhance our educational and cultural programs through exchanges.- https://fundacreea.org/

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